The platform is rolling out a new feature that allows them to cut down on the volume of AI-made videos appearing in their feeds. This initiative comes as the platform disclosed that it presently contains more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the next few weeks before a full-scale release. This shift coincides with a increase in AI content, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising channels on a competing service only show clips produced artificially. A considerable share of this output is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users like content made with AI tools, ranging from digital art to science explainers, and we want to give people the ability to adjust the amount of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its network labeled as artificially created. Collectively, over 100 million pieces of content are uploaded to the app daily, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of artificial media they view by accessing the “manage topic” feature in the app and choosing the AI content topic. Other topics that can already be adjusted under the filter include current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s rules require content makers to tag convincing artificially created content, and it prohibits malicious fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the service will henceforth add an artificially created label to content made using its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This action is aimed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2m educational fund for experts and organizations to develop informative material about using AI responsibly. This initiative will assist educational bodies dedicated to training computer science.
Platform Protection
The platform has justified its content review process, during debate over proposals to lay off numerous content moderators in Britain. It is planning to reduce hundreds of positions in its content moderation department in London, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most distressing content ahead of it is viewed by humans. The platform announced a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
